Terms of Service

Last updated: 8 May 2026 · Effective date: 8 May 2026

1. Definitions

• Service means the BrandSaathi.ai web application, AI-powered features, integrations, and any related software, documentation, or content provided by us.
• Subscription means a paid plan (Starter, Growth, or Pro) that grants access to specified features and usage limits.
• Content means any text, image, video, audio, prompt, or other material you input into, or generate using, the Service.
• AI Output means text, suggestions, drafts, translations, scripts, or other material generated by the Service using artificial intelligence models.

2. Eligibility & Account

You must be at least 18 years old and capable of entering into a binding contract under Indian law. You agree to provide accurate information at signup and to keep your credentials confidential. You are responsible for all activity under your account.

You may not share your account, sell access, or use the Service to provide a competing product. One account per person or business unless we expressly agree otherwise.

3. Subscription & Pricing

BrandSaathi offers tiered subscription plans. Plan prices, included features, and usage limits are published on brandsaathi.ai. All prices are exclusive of GST, which will be charged at the applicable rate (currently 18%).

Annual plans are billed upfront for 12 months. Monthly plans renew automatically each month until cancelled. We may change pricing or plan features with at least 30 days' written notice; changes will not affect your current paid billing cycle.

4. Early Access Pricing

From time to time we may offer "early access pricing" to a limited number of early customers (currently the first 1,000 paying customers). Where you qualify and sign up under such a programme, the base subscription price for your chosen plan is locked at the rate confirmed at signup for a period of two (2) years from your subscription start date, provided your subscription remains continuously active during that period.

Early access pricing applies only to the base subscription price. The features, usage limits, and inclusions of each plan may evolve over time. New features, add-ons, or premium tiers introduced in future may be priced separately. Lapsing your subscription (including by cancellation, payment failure, or downgrade) will end the early access pricing benefit immediately, and any future re-subscription will be at then-current rates. After the two-year lock period ends, your subscription will renew at our then-current rates with at least 30 days' written notice as set out in Section 3.

5. Payments & Refunds

Payments are processed by our payment partners (currently Razorpay). By subscribing, you authorise us to charge your chosen payment method for the applicable fees plus GST.

No refunds. Subscription fees, including unused periods, credits, or features, are non-refundable once paid. This applies to monthly and annual plans alike. If you cancel, your access continues until the end of your current paid period and is not refunded for any unused portion.

At our sole discretion, we may issue goodwill credits in cases of significant Service outage or billing error. Goodwill credits are non-transferable, non-refundable, and may expire.

Disputes raised through Razorpay or your card issuer will be handled on a case-by-case basis in line with these Terms.

6. Free Trials

BrandSaathi offers free trials of varying length depending on your business vertical: D2C brands: 7 days. Service Providers: 14 days. Professionals (CAs, doctors, lawyers, therapists): 30 days. Trial length is determined at signup by the vertical you select during onboarding. No credit card is required during the trial period.

During the trial, you have access to plan features but no payment is taken. To continue after the trial, a paid subscription must be activated. Trials are limited to one per individual user account, lifetime. Adding additional brand profiles to an existing user account does not start a new trial. Existing paid subscribers do not receive trials when adding new brands. Trial eligibility may be denied if duplicate signup signals are detected.

7. Fair Use Policy

Plan limits assume normal business usage. Excessive automated, bot-driven, or commercial-resale usage may be subject to throttling, additional charges, or account suspension at our discretion. We commit to communicating with you transparently before taking action.

8. Acceptable Use

You agree NOT to use the Service to:

• Violate any applicable Indian or international law.
• Send spam, unsolicited bulk messages, or content that violates WhatsApp, Meta, Google, or other platform policies.
• Generate content that is defamatory, obscene, hateful, harassing, fraudulent, or infringes intellectual property rights.
• Generate content that misrepresents qualifications, makes false medical, legal, financial, or investment claims, or violates the marketing or advertising codes of any regulator (including ICAI, ICSI, ICMAI, MCI/NMC, BCI, SEBI, IRDAI, or AMFI).
• Reverse engineer, scrape, or attempt to extract our prompts, models, or proprietary logic.
• Resell, sublicense, or repackage the Service or its outputs as your own SaaS product.

We may suspend or terminate accounts that breach this section, with or without notice depending on severity.

9. AI Output Disclaimer

The Service uses third-party AI models (such as Google Gemini and others) to generate AI Output. AI Output is generated probabilistically and may contain errors, inaccuracies, biases, or content that is unsuitable for your specific situation.

You are solely responsible for reviewing, editing, and approving any AI Output before publishing, sending, or relying on it. We do not guarantee that AI Output will be accurate, complete, compliant, or fit for any particular purpose.

10. Compliance Mode Disclaimer

Our "Compliance Mode" feature provides automated guidance intended to flag content that may conflict with the marketing or advertising codes of certain Indian regulators (including ICAI, ICSI, ICMAI, MCI/NMC, BCI, SEBI, IRDAI, AMFI, and similar bodies).

Compliance Mode is not legal advice and not a substitute for professional review. It does not guarantee compliance with any regulator's rules. You remain solely responsible for ensuring that any content you publish or transmit complies with all applicable laws, regulations, professional codes, and advertising standards.

11. Content Ownership & Licence

You retain ownership of the Content you upload and the AI Output you generate using the Service, subject to the underlying terms of the third-party AI providers.

You grant us a limited, worldwide, royalty-free licence to host, process, and display your Content solely to operate the Service. We may use aggregated and anonymised usage data (not your identifiable Content) to improve the Service.

We retain all right, title, and interest in the Service itself, including the BrandSaathi.ai and XYOS brands, software, prompts, templates, design system, and underlying technology.

12. Third-Party Services

The Service integrates with or refers to third-party services (including Google Gemini, Sarvam AI, Razorpay, WhatsApp Cloud API, Vercel, Supabase, video generation tools, and others). Your use of those services is governed by their own terms. We are not responsible for outages, errors, or policy changes by third parties.

13. Cancellation & Termination

You may cancel your subscription at any time by emailing hello@brandsaathi.ai from your registered email address. Cancellation stops auto-renewal; your access continues until the end of your current paid billing period.

We may suspend or terminate your account, with or without notice, if you breach these Terms, fail to pay, or use the Service in a manner that exposes us, other users, or third parties to material risk.

14. Limitation of Liability

To the maximum extent permitted by law, our total aggregate liability arising out of or related to these Terms or the Service is limited to the amounts you have actually paid us in the three (3) months immediately preceding the event giving rise to the claim.

We are not liable for any indirect, incidental, consequential, special, or punitive damages, including loss of profits, revenue, data, goodwill, or business opportunity, even if advised of the possibility.

15. Indemnity

You agree to indemnify and hold harmless XYOS Tecnologies Private Limited, its directors, officers, employees, and affiliates from any claim, demand, loss, or expense (including reasonable legal fees) arising out of (a) your use of the Service in breach of these Terms, (b) Content or AI Output you publish or transmit, or (c) your violation of any law or third-party right.

16. Governing Law & Jurisdiction

These Terms are governed by the laws of India. Any dispute arising out of or in connection with these Terms shall be subject to the exclusive jurisdiction of the competent courts at Bangalore, Karnataka.

17. Changes to These Terms

We may update these Terms from time to time. Material changes will be notified by email or in-app notice at least 30 days in advance. Continued use of the Service after the effective date constitutes acceptance of the updated Terms.

18. Contact

Questions about these Terms? Email us at hello@brandsaathi.ai.

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